Practical Measures to Increase Transit Advertising Revenues
Document Type
Report
Publication Date
2009
Subject Area
land use - planning, economics - revenue
Keywords
advertising, public transit, revenue generation, revenues, strategic planning, transit operating agencies
Abstract
Practical Measures to Increase Transit Advertising Revenues explores strategies designed to significantly increase transit’s share of total advertising expenditures. The report examines advertising decision makers’ perceptions about current and future transit advertising products and highlights a strategic responsive communications plan designed to improve those perceptions and increase transit revenue.
Rights
Permission to link to this report has been given by TRB.
Recommended Citation
Alpers, J. (2009). Practical Measures to Increase Transit Advertising Revenues. Transit Cooperative Research Program (TCRP) Report 133, published by Transportation Research Board, Washington.
