Habitual or reasoned? Using the theory of planned behavior, technology acceptance model, and habit to examine switching intentions toward public transit
Document Type
Journal Article
Publication Date
2010
Subject Area
mode - bike, mode - car, mode - mass transit, place - asia, ridership - attitudes, ridership - behaviour
Keywords
Mode switching intentions, TPB, TAM, Habit, Public transit
Abstract
How to reduce private vehicle use and to encourage public transit have always been the fundamental policy goals of transportation authorities. Whether mode choice behaviors are reasoned action or habit has also been debated, resulting in mixed arguments. This study proposes an integrated model combining the theory of planned behavior (TPB), the technology acceptance model (TAM), and habit to examine the switching intentions toward public transit by private vehicle users (both car and motorcycle users). The results reveal that through a comparison with the TPB variables, the habitual behavior of private vehicle use hinders an individual’s intention to switch from a car or motorcycle to public transit. Furthermore, motorcycle commuters are more likely than car commuters to resist their habitual mode use behavior in switching to public transit through their reasoned evaluation process. Implications and suggestions for future research are discussed.
Rights
Permission to publish this abstract has been given by Elsevier, copyright remains with them.
Recommended Citation
Chen, C-F., & Chao, W-S. (2011). Habitual or reasoned? Using the theory of planned behavior, technology acceptance model, and habit to examine switching intentions toward public transit. Transportation Research Part F: Traffic Psychology and Behaviour, Vol. 14, (2), pp. 128-137.
Comments
Transportation Research Part F Home Page: http://www.sciencedirect.com/science/journal/13698478