Understanding public transit use behavior: integration of the theory of planned behavior and the customer satisfaction theory
Document Type
Journal Article
Publication Date
2017
Subject Area
planning - service quality, ridership - behaviour, ridership - mode choice, ridership - modelling, ridership - growth
Keywords
Theory of planned behavior, Service quality, Public transit use behavior, Customer satisfaction, Habit
Abstract
Understanding the motivations underlying transport mode choice is of paramount importance for interventions directed towards travel behavior change. This study presents a model of a comprehensive psychological process on individual’s public transit use decision-making, which is accomplished by the integration of the theory of planned behavior and the customer satisfaction theory. The empirical examination supports the validity of this integrated framework to model public transit use behavior, with a set of hypothesized cause-and-effect relationships among the concerned psychological constructs being confirmed. This model is expected to provide useful implications for transport policies in order to retain the current passengers as well as to attract new users in the future, e.g., how to satisfy passengers with their expected quality of public transit service.
Rights
Permission to publish the abstract has been given by SpringerLink, copyright remains with them.
Recommended Citation
Fu, X. & Juan, Z. (2017) . Understanding public transit use behavior: integration of the theory of planned behavior and the customer satisfaction theory. Transportation, Vol. 44, pp. 1021-1042.
