Impact analysis of actual traveling performance on bus passenger’s perception and satisfaction
Document Type
Journal Article
Publication Date
2022
Subject Area
mode - bus, place - asia, operations - performance, planning - surveys, planning - service improvement, planning - service quality, ridership - perceptions
Keywords
Customer satisfaction, Passenger perception, Actual traveling performance, Gradient boost decision trees, Bus service
Abstract
Customer satisfaction has always been a pivotal indicator of public transport service quality. However, most existing studies on public transport satisfaction focused on passenger perception without considering the actual traveling performance. Thus, whether passenger perception veritably reflects the actual performance remains to be investigated. This paper adopts the gradient boosting decision trees approach to reveal the relationship between actual on-board performance and passenger satisfaction driven by individual perception. The work utilizes a mixed dataset combining customer satisfaction survey (CSS) with actual traveling data collected in Shijiazhuang, China. Instead of a direct equivalence, the results indicate the complex non-linear relationship between passenger perception and actual on-board performance. These findings enable deriving strategies for administrators and operators to improve the public transport service quality and customer satisfaction in a more effective and targeted way.
Rights
Permission to publish the abstract has been given by Elsevier, copyright remains with them.
Recommended Citation
Rong, R., Liu, L., Jia, N., & Ma, S. (2022). Impact analysis of actual traveling performance on bus passenger's perception and satisfaction. Transportation Research Part A: Policy and Practice, Vol. 160, pp. 80-100.
Comments
Transportation Research Part A Home Page:
http://www.sciencedirect.com/science/journal/09658564